12 Week Game Plan

## 🎯 OVERALL GOAL: Raise \$150,000

**Project Title**: *The Feature That Fights Back*

**Artist**: You (+ The Game)

**Campaign Anchor**: StrikinBackAtStrokes GoFundMe + Media Campaign

**Hook**: "Help us make history. We’re using hip-hop to heal, inspire, and strike back at strokes — with a once-in-a-lifetime collaboration."

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## 📆 WEEK-BY-WEEK EXECUTION PLAN

### ✅ Week 1 – *Foundation + Soft Launch*

* ✅ Finalize GoFundMe with clear campaign story + video trailer (even 60s iPhone clip)

* ✅ Build 1-page website/Linktree for traffic funnel (NFTs, merch, raffle, docs)

* ✅ Draft press release & early investor pitch deck

* ✅ Identify 15 potential **local sponsors**: barbershops, dispensaries, clothing brands, health orgs

* 💰 **Goal**: \$1,000 in GoFundMe donations + 5 sponsors contacted

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### ✅ Week 2 – *Merch Drop #1 + Raffle Begins*

* ✅ Launch **\$100 raffle** for slot on project (Song 2 w/ mid-tier artist)

* ✅ Drop T-shirt pre-order campaign (Game/Stroke crossover branding)

* ✅ Promote GoFundMe daily with short-form clips (Reels, TikTok)

* 💰 **Goal**: \$2,500 raised from raffle + \$2,500 from merch pre-sales

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### ✅ Week 3 – *NFT Teaser & Business Sponsorships*

* ✅ Reveal concept art for **limited-edition NFT shares**

* ✅ Approach 10 small businesses with sponsor packages (photo booth promo, event logos, co-branded merch)

* ✅ Host IG Live session on campaign with fans + supporters

* 💰 **Goal**: \$5,000 total (\$1,500 from biz sponsors, rest from GoFundMe)

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### ✅ Week 4 – *Doc Trailer & Artist Outreach*

* ✅ Post teaser for “Making the Feature” documentary

* ✅ Contact mid-tier artists with a pitch to join the project (e.g. \$1–5K slot)

* ✅ Schedule 1st **community event or fundraiser showcase** (even local bar show counts)

* 💰 **Goal**: \$5,000 (\$2,500 artist slots + \$2,500 doc pre-sales)

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### ✅ Week 5 – *Mini Event + Photo Booth Activation*

* ✅ Host first branded **event with sponsor photo booth** (sell fanbooks, shirts, raffle tickets)

* ✅ Capture media content for recap to repost on socials

* ✅ Keep pushing weekly “progress bar” online (total raised vs \$150K)

* 💰 **Goal**: \$7,500 via event + raffle sales

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### ✅ Week 6 – *Sync Pitching & NFT Pre-Order Opens*

* ✅ Build & send pitch emails to 15–20 sync agents (submit demo version or campaign deck)

* ✅ Open NFT share pre-order waitlist (bonus perks like early access to final song)

* ✅ Launch “Behind the Campaign” blog series or Reels

* 💰 **Goal**: \$10,000 (\$2,500 NFT + \$7.5K from other channels)

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### ✅ Week 7 – *Drop “Solidarity” Video or Freestyle*

* ✅ Drop a campaign track to keep eyes on the mission

* ✅ Use lyrics to tie stroke recovery to hustle

* ✅ Cross-promote with health orgs or stroke awareness nonprofits

* 💰 **Goal**: \$10K+ driven by digital surge

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### ✅ Week 8 – *Merch Drop #2 + NFT Share Launch*

* ✅ Drop second merch wave (hoodie or embroidered capsule)

* ✅ Open **NFT Shares for Sale**: limited units at \$250–\$500

* 💰 **Goal**: \$15,000 (\$7,500 NFT + \$7.5K merch)

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### ✅ Week 9 – *VIP Mixer or Listening Party*

* ✅ Host private event with top donors, mid-tier artists, and press invites

* ✅ Capture content to pitch bigger sponsors and blogs

* 💰 **Goal**: \$10K+

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### ✅ Week 10 – *Podcast Tour & Press Blitz*

* ✅ Appear on local + indie podcasts (submit to hip-hop and social justice outlets)

* ✅ Re-engage GoFundMe with 48-hr “Flash Match” drive (match sponsor gifts)

* 💰 **Goal**: \$10K

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### ✅ Week 11 – *“1 Week Left” Pressure Campaign*

* ✅ Email + text list: countdown, offer bonuses (signed CD, credit in doc)

* ✅ Feature raffle: Offer 2nd verse slot giveaway if goal met

* 💰 **Goal**: \$15K+

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### ✅ Week 12 – *\$150K Celebration & Final Push*

* ✅ Drop full campaign documentary teaser

* ✅ Publish gratitude message & tag all supporters

* ✅ Begin production of feature verse

* 💰 **Goal**: Hit or surpass \$150K

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## 📦 Key Tools to Support You:

* **GoFundMe**: anchor + donor funnel

* **Printful/Shopify**: merch on demand

* **OpenSea/Zora**: NFT minting + resale

* **Mailchimp/Textedly**: fan updates

* **CapCut/InShot**: fast content editing

* **Notion or Trello**: campaign dashboard

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