DJ Marketing Campaign

### Weekly DJ-Powered Promotions for Local Businesses

> **If you want customers to choose your business over the one down the street, you don’t need another ad — you need an experience they can’t ignore.**

> SLAP Magazine turns ordinary business hours into weekly events that pull crowds, keep them longer, and make your location the spot people talk about.

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## **THE BIG IDEA**

SLAP Magazine provides **weekly DJ-driven marketing campaigns** that transform barbershops, salons, and restaurants into **social destinations**, not just service stops.

This is the same concept major radio stations use when they send DJs to businesses — but **we do it consistently, locally, and strategically**, so it actually drives repeat business.

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## **HOW THIS ATTRACTS YOUR COMPETITORS’ CLIENTELE**

We don’t just bring music — we **redirect attention**.

### Competitor-Capture Strategy:

* We promote *while competitors are quiet*

* We create a visible crowd that pulls walk-ins

* We flood Instagram with location-tagged content

* Customers see your business buzzing while others look empty

**People go where the energy is.**

Energy is marketing.

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## **WHAT HAPPENS EACH WEEK**

### On-Site Experience

* Professional DJ sets the vibe (customized to your brand)

* Music increases dwell time and spending

* Customers invite friends and stay longer

* New walk-ins come in just to see what’s happening

### Online Amplification

* SLAP Mag + DJ post Stories, Reels, and Lives

* Customers post organically and tag your business

* We repost and circulate the content

* Your business becomes “the place” that week

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## **MOBILE CLUB ACTIVATION (PARKING LOT OPTION)**

If your business has parking lot or outdoor space, we offer a **15 x 15 foot mobile club setup**:

### Mobile Club Includes:

* Compact DJ booth + sound system

* Mini dance floor vibe

* Lighting + visual energy

* Controlled, small-scale dance party atmosphere

### Why This Is Powerful:

* Creates a street-level attraction

* Pulls traffic from nearby businesses

* Turns your location into a pop-up event

* Perfect for peak hours, weekends, or special promos

This is how you **outshine competitors without competing on price**.

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## **WHO THIS IS PERFECT FOR**

* Barbershops & grooming lounges

* Hair & beauty salons

* Restaurants & cafés

* Lounges and hybrid retail spaces

* Any business that wants **buzz, not boredom**

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## **WEEKLY CAMPAIGN STRUCTURE**

### 4-Week Momentum Cycle:

* **Week 1:** Awareness & curiosity

* **Week 2:** Crowd growth

* **Week 3:** Social proof + repeat customers

* **Week 4:** Peak turnout + recap content

Each month builds on the last.

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## **SERVICE PACKAGES**

### 🔹 Starter Activation – $250/week

* DJ for 2 hours

* IG story promo

* Live tagging & reposts

* Crowd engagement

### 🔸 Growth Campaign – $400/week

* DJ + SLAP promotion

* Monthly branded Reels

* Event recap content

* Strong competitor pull

### 🔥 Signature Experience – $600+/week

* DJ + entourage energy

* Mobile club option (if space allows)

* Influencer-style content

* Giveaways or promos

* Maximum visibility & buzz

*(Discounts available for multi-week commitments)*

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## **WHY THIS WORKS (REAL ROI)**

* Music keeps customers longer

* Crowds attract crowds

* Social proof beats ads

* Weekly presence builds habits

* Experience builds loyalty

Businesses don’t lose customers to better prices —

they lose them to **better vibes**.

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## **WHY SLAP MAG**

* Hip-hop & culture credibility

* Built-in media platform

* DJs, crowd builders, and promotion in one

* Strategy first — not just noise

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## **BOTTOM LINE**

> **Your competitors are quiet.

> Your business doesn’t have to be.**

> Let’s turn your location into the spot everyone flocks to — every week.