Rap Course 1.1

Course Outline

Module 2

# 🎯 **MODULE 1 — MINDSET & ARTIST IDENTITY**

> *“Before you make money from your music, you must know exactly who you are as an artist.”*

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### 🧠 **Objective**

By the end of this module, students will:

✅ Understand the “Artist CEO” mindset.

✅ Define their personal sound, story, and audience.

✅ Set clear 90-day creative and income goals.

✅ Craft a brand identity that stands out online.

✅ Build the foundation for long-term consistency and profit.

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## 📅 **7-Day Artist Identity Sprint**

| Day | Focus | Outcome |

| ------- | ------------------- | ----------------------------------------- |

| **1** | Reset mindset | Adopt the “Artist CEO” mentality |

| **2** | Define purpose | Identify why you create and who you serve |

| **3–4** | Discover your sound | Analyze flow, tone, and lyrical identity |

| **5** | Audience avatar | Build your ideal-fan profile |

| **6** | Vision & goal map | Create 90-day roadmap to $10K |

| **7** | Brand persona | Lock in name, look, tone, and story |

⏱ *Time:* 30–60 min/day

💰 *Goal:* Clarity of direction + measurable 3-month action plan.

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## ⚙️ **Lesson Breakdown**

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### **Lesson 1.1 — The $10K Mindset**

**Topics Covered**

* Difference between hobbyist vs entrepreneurial artist.

* The *Artist CEO Formula*:

1️⃣ Product (your music) 2️⃣ Distribution (content) 3️⃣ Brand (emotion) 4️⃣ Monetization (system).

* Why discipline beats inspiration.

* How consistency compounds algorithmic reach.

**Fast Action:**

✅ Write your *Artist CEO Pledge*: “I treat my art as a business, and my business as art.”

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### **Lesson 1.2 — Purpose & Story Discovery**

**Topics Covered**

* Core-story framework: Origin → Challenge → Transformation → Vision.

* Why authentic storytelling = magnetic branding.

* “Why I Rap” exercise — emotional driver behind creation.

**Fast Action:**

✅ Record a 30-sec “My Why” voice memo. Post to private group.

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### **Lesson 1.3 — Find Your Sound**

**Topics Covered**

* Identify your *sound lane*: lyrical, melodic, cinematic, street, conscious, or hybrid.

* Analyze 3 artists who influence your tone.

* Flow Matrix Exercise: Tempo × Emotion × Cadence.

* How to choose the right beats per identity.

**Fast Action:**

✅ Create a “Sound DNA Playlist” (10 tracks that define your vibe).

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### **Lesson 1.4 — The Audience Avatar**

**Topics Covered**

* Define who actually listens → age, mindset, lifestyle.

* Fan mapping: *Where they hang out + what they love + how they talk.*

* How to turn fans into community (Discord / email list).

**Fast Action:**

✅ Fill out the “Fan Avatar Worksheet” (name, age, city, favorite brands).

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### **Lesson 1.5 — Vision & Goal Mapping**

**Topics Covered**

* 90-Day Milestones:

* 3 songs recorded

* 30 pieces of content

* 500 email subscribers

* $1,000 first month revenue

* The $10K Roadmap Formula: Streams + Content + Offers + Funnels = Freedom.

* KPI tracking: monthly income, content output, conversion rates.

**Fast Action:**

✅ Build your 90-Day Artist Plan in the “RapBiz Dashboard Sheet.”

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### **Lesson 1.6 — Craft Your Artist Persona**

**Topics Covered**

* Branding triad: Name | Look | Language.

* Stage vs Social persona (how to balance authenticity + mystique).

* Color psychology and visual cohesion (cover art + IG feed + merch).

* Develop a 1-sentence Artist Bio for your Spotify and press kit.

**Fast Action:**

✅ Write your Artist Bio + Tagline: “[Name] creates [emotion] music for [fan type].”

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## 💡 **Realistic Expectations**

| Time Frame | Focus | Income Potential |

| ---------- | -------------------- | ------------------- |

| Weeks 1–4 | Identity + Sound | — |

| Weeks 5–8 | Content & Fan Growth | $500–$2,000 |

| Weeks 9–12 | Monetization Rollout | $3K–$10K/month path |

🧾 *This is a business build — not an overnight stream-check.*

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## 🎥 **Video Tutorials to Include**

🎬 “The Artist CEO Mindset”

🎬 “How to Define Your Sound DNA”

🎬 “Creating Your 90-Day Artist Plan in Google Sheets”

🎬 “Building Your Fan Avatar with ChatGPT Assist”

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## ✅ **End-of-Module Checklist**

* [ ] Artist CEO Pledge written

* [ ] My Why voice memo recorded

* [ ] Sound DNA Playlist created

* [ ] Fan Avatar Worksheet complete

* [ ] 90-Day Artist Plan finalized

* [ ] Artist Bio + Tagline approved

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## 🏁 **Outcome**

By the end of Module 1, students will:

✅ Have absolute clarity on who they are as artists.

✅ Possess a defined sound, look, and vision.

✅ Know exactly who their ideal fan is.

✅ Be mentally aligned for the $10K Rap Artist Journey.

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## 🔜 **Next Up: Module 2 — Writing Mastery: Lyrics, Flow & Cadence**

This next module turns that new identity into **elite bars** and **market-ready songs** — breaking down rhyme patterns, delivery training, and writing systems that produce consistent bangers.

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