Rap Course 1.6

Course Outline

Module 2

🔥 # 💽 **MODULE 6 — MUSIC RELEASE & STREAMING STRATEGY**

> *“Stop dropping random tracks — start releasing with precision, momentum, and purpose.”*

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### 🎯 **Objective**

By the end of this module, students will:

✅ Create a 90-day release calendar with a clear pre- and post-launch plan.

✅ Optimize their songs for Spotify, Apple Music, and YouTube algorithms.

✅ Pitch their music to playlists, influencers, and curators.

✅ Build anticipation with storytelling and micro-marketing.

✅ Turn every release into a revenue event (not a one-time post).

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## 📅 **14-Day Release Prep Sprint**

| Day | Focus | Goal |

| --------- | -------------------------------------- | ---------------------------------------------- |

| **1–2** | Song selection & finalization | Choose the right track(s) to release |

| **3–4** | Metadata, ISRC, and distribution setup | Upload to DistroKid, UnitedMasters, or CD Baby |

| **5–6** | Artwork & assets | Create official cover, visualizers, captions |

| **7–8** | Pre-save campaign | Collect early streams and emails |

| **9–11** | Social rollout | Drop teasers, clips, and countdowns |

| **12–13** | Launch day | Publish, push, and engage live |

| **14** | Post-launch momentum | Playlist pitching and remix content |

⏱ *Time:* 1–2 hours/day

🎯 *Goal:* One optimized, professional release in 14 days.

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## ⚙️ **Lesson Breakdown**

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### **Lesson 6.1 — Song Selection & Story**

**Topics Covered**

* Choose your *flagship track* — strongest beat, best emotion, tightest mix.

* The 3-Track Rule:

1️⃣ 1 Main Single (for reach)

2️⃣ 1 Personal Track (for fans)

3️⃣ 1 Collab (for exposure)

* Align song concept with brand story.

**Fast Action:**

✅ Select your next 3 singles and define their story angle (emotion or theme).

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### **Lesson 6.2 — Metadata, Distribution & Setup**

**Distribution Platforms:** DistroKid, UnitedMasters, TuneCore, CD Baby.

**Steps:**

1️⃣ Register ISRC & UPC codes.

2️⃣ Enter accurate metadata (song title, genre, mood, collaborators).

3️⃣ Upload artwork and lyrics.

4️⃣ Schedule release date (minimum 3 weeks ahead).

**Fast Action:**

✅ Set up your DistroKid or UnitedMasters account and upload your first track.

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### **Lesson 6.3 — Artwork, Visuals & Rollout Assets**

**Assets Needed**

* Official Cover (3000×3000 px)

* Motion Visualizer or Lyric Video

* Teaser Clips (10–20 sec each)

* Instagram Reel, TikTok, and Shorts versions

* Behind-the-scenes snippet

💡 *Design Tip:* Keep your brand colors and fonts consistent (from Module 4).

**Fast Action:**

✅ Create 3 visual teaser clips and one visualizer.

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### **Lesson 6.4 — Pre-Save Campaign & Email List**

**Steps:**

* Use platforms like Hypeddit, ToneDen, or Feature.fm for pre-save links.

* Offer small incentives (exclusive BTS, early merch access).

* Capture emails with “Get early access to my next drop” landing page.

* Send countdown emails: 7 days → 3 days → launch day.

**Fast Action:**

✅ Launch your pre-save page and collect 25+ fan sign-ups.

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### **Lesson 6.5 — Social Rollout Strategy**

**The 5-Day Rollout Framework**

| Day | Content Type |

| ---- | ----------------------------------------------- |

| -5 | “Something big is coming…” teaser |

| -3 | Clip of you recording or reacting to your track |

| -2 | Hook Challenge or Freestyle Snippet |

| -1 | Story countdown (tag friends/fans) |

| 0 | Launch Day Video + Link |

| +1–7 | BTS, Remixes, Reactions, or Fan Duets |

**Fast Action:**

✅ Schedule and pre-record your entire 5-day release sequence.

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### **Lesson 6.6 — Playlist Pitching & Exposure**

**Pitch Platforms:**

* Spotify for Artists (pitch 2 weeks before release)

* SubmitHub, Groover, PlaylistPush

* Independent curators on Instagram or Discord

**Email Template:**

> Subject: New [Genre] Track Submission — [Artist Name]

> Body: “Hey [Curator Name], I just dropped a track called [Song Name]. It’s about [theme]. It fits [playlist vibe]. Would love for you to check it out!”

**Fast Action:**

✅ Pitch your single to 10 playlist curators or music blogs.

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### **Lesson 6.7 — Post-Launch Momentum**

**Topics Covered**

* Keep promoting for 30 days after release.

* Repurpose content: reaction clips, fan duets, remix contests.

* Add the track to your “Spotify Canvas” and YouTube Shorts.

* Use ads ($5/day) to boost top-performing posts.

💡 *Goal:* 1,000–5,000 streams in the first month per song.

**Fast Action:**

✅ Create 3 post-launch videos (fan reactions, live snippets, remixes).

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## 💡 **Pro Release Tips**

* Release singles every 6–8 weeks — consistency trains algorithms.

* Avoid Friday overload; try Tuesday or Wednesday drops.

* Always collect emails with every song link.

* Test your hook in content before the official release — real data = real hype.

* Keep one “hero track” pinned on your profiles.

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## 🎥 **Video Tutorials to Include**

🎬 “How to Upload Your Track to DistroKid (Step-by-Step)”

🎬 “Designing Motion Visualizers in Canva & CapCut”

🎬 “Building a Pre-Save Campaign with ToneDen”

🎬 “Playlist Pitching 101 — What Curators Actually Want”

🎬 “Post-Launch Momentum — 30-Day Growth Routine”

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## ✅ **End-of-Module Checklist**

* [ ] 3 singles selected and scheduled

* [ ] Distribution account set up

* [ ] Artwork and visual assets completed

* [ ] Pre-save page launched

* [ ] Playlist pitches sent

* [ ] Post-launch content plan active

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## 🏁 **Outcome**

By the end of Module 6, students will:

✅ Release their music strategically, not randomly

✅ Understand distribution, metadata, and playlist systems

✅ Build real streaming momentum (not vanity metrics)

✅ Be ready to convert those listeners into *paying fans* in Module 7

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## 🔜 **Next Up: Module 7 — Fanbase Building & Email Funnel**

This is where your students will **turn streams into superfans** — using community building, email marketing, and fan automation to create *true supporters* who buy merch, attend shows, and fund their music career.

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