Rap Course 1.6
- BLACK ONYX TV
- Nov 5, 2025
- 4 min read
🔥 # 💽 **MODULE 6 — MUSIC RELEASE & STREAMING STRATEGY**
> *“Stop dropping random tracks — start releasing with precision, momentum, and purpose.”*
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### 🎯 **Objective**
By the end of this module, students will:
✅ Create a 90-day release calendar with a clear pre- and post-launch plan.
✅ Optimize their songs for Spotify, Apple Music, and YouTube algorithms.
✅ Pitch their music to playlists, influencers, and curators.
✅ Build anticipation with storytelling and micro-marketing.
✅ Turn every release into a revenue event (not a one-time post).
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## 📅 **14-Day Release Prep Sprint**
| Day | Focus | Goal |
| --------- | -------------------------------------- | ---------------------------------------------- |
| **1–2** | Song selection & finalization | Choose the right track(s) to release |
| **3–4** | Metadata, ISRC, and distribution setup | Upload to DistroKid, UnitedMasters, or CD Baby |
| **5–6** | Artwork & assets | Create official cover, visualizers, captions |
| **7–8** | Pre-save campaign | Collect early streams and emails |
| **9–11** | Social rollout | Drop teasers, clips, and countdowns |
| **12–13** | Launch day | Publish, push, and engage live |
| **14** | Post-launch momentum | Playlist pitching and remix content |
⏱ *Time:* 1–2 hours/day
🎯 *Goal:* One optimized, professional release in 14 days.
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## ⚙️ **Lesson Breakdown**
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### **Lesson 6.1 — Song Selection & Story**
**Topics Covered**
* Choose your *flagship track* — strongest beat, best emotion, tightest mix.
* The 3-Track Rule:
1️⃣ 1 Main Single (for reach)
2️⃣ 1 Personal Track (for fans)
3️⃣ 1 Collab (for exposure)
* Align song concept with brand story.
**Fast Action:**
✅ Select your next 3 singles and define their story angle (emotion or theme).
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### **Lesson 6.2 — Metadata, Distribution & Setup**
**Distribution Platforms:** DistroKid, UnitedMasters, TuneCore, CD Baby.
**Steps:**
1️⃣ Register ISRC & UPC codes.
2️⃣ Enter accurate metadata (song title, genre, mood, collaborators).
3️⃣ Upload artwork and lyrics.
4️⃣ Schedule release date (minimum 3 weeks ahead).
**Fast Action:**
✅ Set up your DistroKid or UnitedMasters account and upload your first track.
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### **Lesson 6.3 — Artwork, Visuals & Rollout Assets**
**Assets Needed**
* Official Cover (3000×3000 px)
* Motion Visualizer or Lyric Video
* Teaser Clips (10–20 sec each)
* Instagram Reel, TikTok, and Shorts versions
* Behind-the-scenes snippet
💡 *Design Tip:* Keep your brand colors and fonts consistent (from Module 4).
**Fast Action:**
✅ Create 3 visual teaser clips and one visualizer.
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### **Lesson 6.4 — Pre-Save Campaign & Email List**
**Steps:**
* Use platforms like Hypeddit, ToneDen, or Feature.fm for pre-save links.
* Offer small incentives (exclusive BTS, early merch access).
* Capture emails with “Get early access to my next drop” landing page.
* Send countdown emails: 7 days → 3 days → launch day.
**Fast Action:**
✅ Launch your pre-save page and collect 25+ fan sign-ups.
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### **Lesson 6.5 — Social Rollout Strategy**
**The 5-Day Rollout Framework**
| Day | Content Type |
| ---- | ----------------------------------------------- |
| -5 | “Something big is coming…” teaser |
| -3 | Clip of you recording or reacting to your track |
| -2 | Hook Challenge or Freestyle Snippet |
| -1 | Story countdown (tag friends/fans) |
| 0 | Launch Day Video + Link |
| +1–7 | BTS, Remixes, Reactions, or Fan Duets |
**Fast Action:**
✅ Schedule and pre-record your entire 5-day release sequence.
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### **Lesson 6.6 — Playlist Pitching & Exposure**
**Pitch Platforms:**
* Spotify for Artists (pitch 2 weeks before release)
* SubmitHub, Groover, PlaylistPush
* Independent curators on Instagram or Discord
**Email Template:**
> Subject: New [Genre] Track Submission — [Artist Name]
> Body: “Hey [Curator Name], I just dropped a track called [Song Name]. It’s about [theme]. It fits [playlist vibe]. Would love for you to check it out!”
**Fast Action:**
✅ Pitch your single to 10 playlist curators or music blogs.
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### **Lesson 6.7 — Post-Launch Momentum**
**Topics Covered**
* Keep promoting for 30 days after release.
* Repurpose content: reaction clips, fan duets, remix contests.
* Add the track to your “Spotify Canvas” and YouTube Shorts.
* Use ads ($5/day) to boost top-performing posts.
💡 *Goal:* 1,000–5,000 streams in the first month per song.
**Fast Action:**
✅ Create 3 post-launch videos (fan reactions, live snippets, remixes).
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## 💡 **Pro Release Tips**
* Release singles every 6–8 weeks — consistency trains algorithms.
* Avoid Friday overload; try Tuesday or Wednesday drops.
* Always collect emails with every song link.
* Test your hook in content before the official release — real data = real hype.
* Keep one “hero track” pinned on your profiles.
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## 🎥 **Video Tutorials to Include**
🎬 “How to Upload Your Track to DistroKid (Step-by-Step)”
🎬 “Designing Motion Visualizers in Canva & CapCut”
🎬 “Building a Pre-Save Campaign with ToneDen”
🎬 “Playlist Pitching 101 — What Curators Actually Want”
🎬 “Post-Launch Momentum — 30-Day Growth Routine”
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## ✅ **End-of-Module Checklist**
* [ ] 3 singles selected and scheduled
* [ ] Distribution account set up
* [ ] Artwork and visual assets completed
* [ ] Pre-save page launched
* [ ] Playlist pitches sent
* [ ] Post-launch content plan active
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## 🏁 **Outcome**
By the end of Module 6, students will:
✅ Release their music strategically, not randomly
✅ Understand distribution, metadata, and playlist systems
✅ Build real streaming momentum (not vanity metrics)
✅ Be ready to convert those listeners into *paying fans* in Module 7
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## 🔜 **Next Up: Module 7 — Fanbase Building & Email Funnel**
This is where your students will **turn streams into superfans** — using community building, email marketing, and fan automation to create *true supporters* who buy merch, attend shows, and fund their music career.
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