WORKING WITH BADDIES WORKSHOP

A month-long course, with weekly video lessons, housed behind a paywall on your site—and you're wondering if $100/month is the right price. Based on current industry standards and coaching program insights, here's a breakdown and some strategic recommendations to help you make the most informed pricing decision.

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Coaching Pricing Landscape

Hourly & Session-Based Coaching

Hourly rates for relationship or dating coaches typically range from $100 to $300/hour, with high-end experts charging $500+/hour .

Session packages often span $1,000–$10,000 total for multi-week or multi-month programs .

Subscription & Value-Based Models

Subscription/retainer models offer predictable recurring revenue. Pros include stability and client retention; cons include the need for ongoing content or support .

Value-based pricing centers the fee around the transformation, not just delivery time .

Industry Examples & High-Ticket Cases

Some premium dating coaching programs charge $2,000–$8,000+ for several months of support .

One participant paid $7,000 for a 12-month VIP program that included extensive access and weekly coaching .

In Australia, courses range from free to ~$5,495, depending on depth and duration .

Short workshops (e.g., breakup bootcamps) can cost $1,995–$3,995 for a weekend program .

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Can You Charge $100/Month?

Let's explore the pros and cons of that pricing tier:

Pros

Attractive entry price: Easy to say yes to—low barrier, high perceived accessibility.

Scalable model: Even modest sign-ups can add up to steadier income.

Flexible tiering: Great baseline for upselling to premium tiers later.

Cons

Perceived undervaluing: At this rate, it may seem like a “light” product—possibly undermining the worth of the content.

Revenue limitations: To make serious income, you’d need high volume—100 subscriptions = $10k/month.

Retention challenges: Without added value or incentives, monthly churn could be high.

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Strategic Pricing Options

Option Pricing Benefits Trade-offs

$100/mo Subscription $100 per month Low entry barrier, auto-revenue, easy stacking Needs volume, lower perceived value

One-Time $300–500 Single up-front fee Stronger value perception, simple management Higher purchase barrier, less scalable

Tiered Subscription $100 → $200/mo Entry-level plus premium tier, upsell paths Needs clear differentiation & execution

Hybrid Subscription + Upsells $100 + extras Revenue base + strategic add-on opportunities Operationally more complex to maintain

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Pricing Guidance Based on Best Practices:

1. Start with $100/mo as an entry tier. It’s approachable and builds trust.

2. Offer higher-tier months (e.g., $200–$300) with added perks: personalized feedback, group calls, templates, etc.

3. Consider packaging value—e.g., your month-long course could also be sold as a one-time $300 access fee (native to the content).

4. Anchor with higher-priced examples, even aspirational ones, to reinforce value—e.g., let them know this is a lean but potent version compared to $7K VIP programs.

5. Use retention incentives—like bonus interviews, exclusive content, or mini-feedback—to keep subscribers engaged longer.

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Conclusion

Yes, $100/month is a viable starting point and aligns with common subscription models in coaching. However, for maximum impact and value perception:

Position it as a high-value entry tier, not the premium package.

Design upsells or higher tiers (e.g., $300–500 one-time, or $200+/mo tier) that offer more personalized or high-touch benefits.

Anchor prices by showing the broader landscape—you’re affordable, but that’s only one of your options if they want more.

Perfect direction—this is about who to sell to, how to pitch it, and how to frame results between tiers. Let’s break it down step by step.

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🎯 Target Audiences Beyond Talent Managers, Model Agents, and Tour Planners

You can also sell this course to:

Independent artists (rappers, singers, DJs) who hire models for shows/videos.

Photographers & videographers (who need reliable models for projects).

Event promoters & venue owners (who hire talent for atmosphere & crowd-pull).

Marketing agencies (who need models for campaigns).

Brand owners (fashion lines, streetwear, liquor brands) who sponsor shoots.

Aspiring managers or model scouts (trying to learn the ropes without blowing their budget).

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✍ Copy for Newbies vs Veterans

For Newbies:

"You’ve got talent, but no system. Every time you book models it feels like rolling the dice—late arrivals, no-shows, wasted money, and no clear ROI. This program gives you a step-by-step framework so you can look professional, lock in the right people, and turn your budget into results you can measure. No more trial and error—you’ll finally have a playbook to win in this industry."

For Veterans:

"You’ve been in the game long enough to know how expensive mistakes can be. Unreliable models, sloppy planning, and poor ROI kill momentum and credibility fast. This program gives you advanced strategies and insider systems to tighten your operations, scale your projects, and leverage SLAP Magazine’s network for maximum reach. Stop wasting energy reinventing the wheel—this is your competitive edge."

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🚨 Pain Points of Booking Models Without Guidance

1. No-shows & lateness = wasted money on booked venues, studios, or crews.

2. Unprofessional behavior damages the brand’s reputation.

3. Overpaying for unvetted models = blown budgets with no return.

4. Lack of contracts/deposits = no legal or financial protection.

5. Mismatch with campaign goals = models don’t represent the brand correctly.

6. Disorganized shoots = time wasted, deadlines missed.

7. No ROI tracking = can’t measure whether the campaign paid off.

8. Last-minute scrambles lead to stress and lower quality.

9. Bad public perception if the event looks amateur.

10. Burned relationships with sponsors, clients, or artists when models underdeliver.

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✅ 10 Results After Taking the Blog + Video Course ($100/month)

1. Learn vetting systems for booking reliable models.

2. Master deposit agreements to lock in attendance.

3. Gain templates for event sign-up forms and contracts.

4. Build a repeatable system for recruiting models consistently.

5. Cut losses from no-shows by at least 50% with deposits & policies.

6. Improve brand professionalism in how you present opportunities.

7. Build confidence booking talent even with a small budget.

8. Learn how to track ROI from models at events or shoots.

9. Gain insights into aligning the right talent with your vision.

10. Save time and stress by using checklists, not guesswork.

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🚀 10 Results from the VIP “Position of Power” ($1,000/month)

1. Access to Slap Magazine staff & network leverage (instant credibility).

2. One-on-one mentorship to troubleshoot your deals and bookings.

3. Live practice at events, not just theory.

4. Placement into real projects—get models + artists in front of real audiences.

5. Insider industry introductions (talent, promoters, sponsors).

6. Personalized deal negotiation guidance to maximize ROI.

7. Priority access to cyphers, shoots, and tours with support staff.

8. Exclusive leads to vetted models/artists through Slap Magazine.

9. Direct brand-building alignment—be recognized as an industry insider.

10. A career acceleration path that can shortcut years of trial and error.

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⚖️ Positioning Framework:

$100/month blog course = "Blueprint to stop losing money." (Do-it-yourself knowledge + systems).

$1,000/month VIP Position of Power = "Access & acceleration." (Do-it-with-you mentorship + staff + network leverage).