THE STRIKIN BACKBAT STROKES MISSION

BLACK ONYX TV
Sep 28
5 min read

“Every 40 seconds, someone suffers a stroke — and many survivors can’t afford the therapy they need to recover. StrikinBackAtStrokes is a movement using music, food, sports, and community events to raise funds for treatment and inspire people to take back their lives.

> We create fun, high-energy campaigns where local businesses, artists, and brands can engage their audience, make a difference, and profit while doing good.”

StrikinBackAtStrokes is a Bay Area movement uniting music, food, and community events to raise funds for stroke survivors’ life-changing therapies while driving customers to local businesses. Our platform ties together multiple projects — from our **Personal Injury Guide** and **Fanbook marketing system** to **Basketball Bunz charity games**, **Smackin’ Food Challenges**, and **ASCENSION 25 board game** — so that every dollar creates a social and economic ripple effect.

## 🏗 **The Campaign Ecosystem**

### 🟢 1. **Flagship Product: Personal Injury Guide**

* **What It Is:** A pocket-sized, hyper-local marketing tool for lawyers, doctors, physical therapists, and recovery services.

* **Brand Value:** Sponsors get *guaranteed placement* in every issue + distribution directly to new accident victims (high-intent clients).

* **Mission Tie-In:** Part of every sale funds stroke treatments (eternacept shot therapy) or pays for patient therapy sessions.

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### 🔵 2. **Community & Charity Events**

| Event | Description | Brand Benefit

| **🏀 Basketball Bunz Charity Games** | Co-ed basketball tournaments featuring models, artists, and influencers. Proceeds go to stroke therapy funds. | Brand logo on jerseys, event flyers, livestream, influencer shoutouts. |

| **🍔 Smackin’ Food Challenges** | Competitive eating events at local restaurants, filmed for IG/TikTok. Entry fees + sponsor funds go toward stroke mission. | Restaurant sponsors get traffic + viral content. Corporate sponsors get logo placement + mentions. |

| **🎤 Hip-Hop Karaoke Nights** | Gamified event from your board game ASCENSION 25. Entry fees go to fundraising pot. | Brands get product placement & social media mentions in a nightlife setting. |

| **💪 Stroke Workshops** | Public health workshops teaching prevention + recovery. | Health brands, gyms, and clinics get credibility & direct client leads. |

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### 🟣 3. **Fanbook Marketing Platform**

* **What It Is:** A pocket booklet of coupons, events, and artist features.

* **Brand Value:** Businesses get measurable results (redemptions) + exposure to your growing audience of artists, models, fans, and local consumers.

* **Mission Tie-In:** Part of every fanbook sale goes directly to your charity cause.

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### 🟠 4. **Merchandise & Music**

* **Products:** Stroke Awareness Shirts, Kozy Music Merch, Board Game (ASCENSION 25), Red Half Diet Program.

* **Brand Value:** Co-branded merch available. Artists can collab with Kozy or get their logo on merch drops.

* **Mission Tie-In:** Every item sold publicly signals support for stroke survivors — turning customers into advocates.

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### 🟤 5. **Courses & Consulting**

* **What You Teach:**

* How to book models for music videos or events

* Artist promotion & event booking

* Communication workshops for working with talent

* **Brand Value:** Sponsors can underwrite courses or provide scholarships for artists/students, positioning them as community investors.

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## 📊 **Why Brands Make More With the Full Campaign**

1. **More Touchpoints:**

Instead of one event, they get exposure across **multiple channels** (print, events, merch, social media, videos).

2. **Longer Lifespan:**

The campaign runs **year-round**, so their brand stays visible longer.

3. **Stronger ROI:**

Fans see the sponsor’s name at every stage — during events, when they redeem fanbook coupons, when they buy merch.

4. **Emotional Connection:**

By aligning with stroke recovery, the sponsor becomes part of a **feel-good movement** that earns customer loyalty.

## 🚀 Shortest Path to $1M

1. **Hire recruiter immediately** → free up your time + scale window income.

2. **Close first 3 PI Guide clients** in next 60 days → recurring $6K/quarter baseline revenue.

3. **Film first Food Challenge + Basketball Bunz game** → creates viral content, attracts sponsors.

4. **Secure 3–5 corporate sponsors** → add $25K+ in working capital.

5. **License or expand Fanbook to another city by Year 2** → recurring, passive revenue growth.

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## 💼 **Our Business Model**

| **Revenue Stream** | **Description** | **Annual Potential** |

| **Window Washing Crew** | Corporate + residential contracts (Footlocker, Massage Envy) | $100K+ |

| **Personal Injury Guide** | Subscription from attorneys ($750–$1,500/quarter) | $60K+ |

| **Fanbook Sales** | Coupon book for small businesses, bundled with events | $50K+ |

| **Charity Sports & Food Challenges** | Ticket sales, sponsorships, content monetization | $75K+ |

| **Courses & Merch** | Artist consulting, POD merchandise, board game launch | $40K+ |

## 📈 **Funding Need & Use of Funds**

**Ask:** **$150,000** (Seed Capital)

**Offer:** **15–20% Equity** (or structured revenue-share for social impact funds)

| **Use of Funds** | **Budget Allocation**

| Hire recruiter + window crew → scale to 150+ clients | $40K |

| Hire grant supervisor + event coordinator | $25K |

| Produce 3 Food Challenges + 1 Basketball Bunz game | $20K |

| Expand Personal Injury Guide to 20+ attorneys | $30K |

| Marketing (video ads, IG campaigns, sponsor decks) | $25K |

| Working capital & contingency | $10K |

# 📊 1–3 Year Growth Projection

*(All numbers conservative — can be exceeded with good execution)*

* **Year 1:** $150K revenue, $60K profit (window washing + PI Guide launch)

* **Year 2:** $400K revenue, $160K profit (Fanbook expansion + recurring events)

* **Year 3:** $1M revenue, $400K profit (board game, multi-city Fanbook franchise, monthly events)

| **Year** | **Key Drivers**

| **Year 1** | - Window washing with crew (anchor cash flow) - Sell PI Guides to 6-8 attorneys - 3 Food Challenges + 1 Basketball Bunz game - First sponsor deals

| **Year** | **Key Drivers**

| **Year 2** | - Expand PI Guide to 20+ attorneys - Quarterly Fanbook releases (subscription) - 6 Food Challenges, 2 Basketball Bunz games - Add 2-3 courses (artists, booking models) - Secure 5–10 recurring sponsors |

| **Year** | **Key Drivers**

**Year 3** | - Regional PI Guide (Bay Area coverage) - Launch ASCENSION 25 board game (e-commerce + events) - Fanbook franchise licensing in 2 new markets - Scale events to monthly

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## 📈 Growth Path Highlights

* **Window Washing = Seed Capital:** Generates ~$8-10K/month by Q2 Year 1 → covers early payroll + marketing.

* **Personal Injury Guide = High-Margin Anchor:** Each lawyer pays $750–$1,500/quarter → 20 lawyers = $60K–$120K annual.

* **Events = Attention Engine:** Drive audience growth → feed Fanbook and sponsorship value.

* **Fanbook = Scalable Asset:** Can be replicated city-to-city for recurring revenue (franchise or licensing model).

* **Board Game & Merch = National Play:** Year 3 product launch opens e-commerce + affiliate channels.

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## 🤝 **Why Partner With Us**

* **Cross-Promotion Power:** Brands get exposure across music, food, sports, and health communities — not just one-off ads.

* **Community Impact:** Every dollar helps fund therapies (e.g., Enbrel treatment) for stroke survivors.

* **Scalable Growth:** Revenue model is replicable in multiple cities with minimal overhead.

* **Content Engine:** Viral video campaigns (Food Challenges, games) build brand visibility and social proof.

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## 🦈 Equity Pitch Structure (Investor-Friendly)

| **Ask** | **Offer** **Rationale**

| **$150K Seed Round** | **15–20% Equity** | Covers: recruiter + crew hiring, event coordinator, grant writing, 6-month runway for PI Guide sales & event marketing. Puts company at ~$750K pre-money valuation. |

| **Follow-On Option** | Allow investor first right to participate in Series A when you hit $400K annual revenue. | Shows long-term upside but keeps early dilution modest. |

| **Investor Perks** | - Co-branding on early events & fanbooks - Access to board game beta launch - Profit share option once $1M ARR is reached | Gives them emotional + financial incentive to promote your brand.

## 📞 **Contact**

*Lex Luther— Founder, StrikinBackAtStrokes**

📱 415 724-1669| IG: [@slapmagazine1]

https://instagram.com/slapmagazine1

📍 Bay Area (San Jose – San Francisco)